A call from Paratus Communications last week took me to three locations to photograph Costa Coffee ‘star’ baristas for a commercial photography london bound campaign. These chosen few were selected for their passion and skills in making the perfect coffee/coffee based drink and were based in Great Portland Street, Crouch End and Bluewater Park.
Welcome to Substance One, the corporate, events, Commercial and PR Photography Blogblog portal for specialist brand events and PR photographer Mat Quake, showcasing his latest photography work across a range of awards, conferences, brand launch events, media campaigns and media productions. It will also feature newsworthy articles relevent to the event and PR photography industry.
Mat Quake specialises in a natural, reportage style of photography designed to capture the moment and deliver strong emotion, perfectly suited to events of all types and publicity images designed to sell a story. He works for a range of organisations in and around London and across the UK, including PR and Event agencies, for corporate clients and consumer lifestyle brands. Mat’s work has been published in national newspapers, magazines and a host of websites.
PR Photographer London captures the Internet Explorer 8 Life Academy final, a national competition launched to give 18-25 year olds a chance to explore their future potential and win a £10,000 grant to make their socially responsible idea a reality. Shortlisted ideas included building schools in Kenya; flying old hospital equipment to Uganda; providing careers information for young people; creating green energy from footsteps or providing a politics platform for aspiring councillors. Twelve finalists were shortlisted on 15 June 2010 to pitch their idea to make the world a better place live in front of a high profile panel of judges consisting of figures from the business, online and media world including Professor Robert Winston, Professor of Science and Society at Imperial College London. Three finalists were picked on the day, each receiving a £10,000 grant to bring their ideas to life. The events took place at 3 Monkeys’ offices in Soho where I was required to take formal profile shots of all the candidates and judges as well as capture a series of photographs from all the presentations and capturing the responses from winning candidates for a feature in the Telegraph. The three shots featured in this post include a group photo of the candidates, the moment the good news was revealed to one of the winners and the three finalists which all appeared in the business supplement of the Daily Telegraph.
A four day roadshow at key locations around London, showcasing new Hotmail features and getting consumers involved in a host of activities, designed to reinfoce the ‘new busy’ brand message. PR Photography London based involved capturing the spirit of the event whilst also softly directing key images for syndication to national press. My favourite example of this is the image of the bankers at Canary Warf knitting away on the wall. Images were supplied by 10pm on the day of the event via a securwe gallery and these photographs were used both in print and online.
Three Monkeys Communications wanted to create a couple of simple publicity images to support their Hotmail campaign. Due to budget restrictions this wasn’t shot in a studio but in a spare room at their office with a couple of Bowens lights and members of the account team. The premise behind the shot was to showcase that hotmail’s new functionality is now so much more efficient, it gives you time to spend doing some of the other things you enjoy. Naturally, the picture was supported with a press release and images from their launch event.
