I was commissioned to take retail photography at Sainsburys for Shrek Goes Fourth across seven stores in the south and south east over the period of a week for Freeform London, on behalf of Paramount Home Enterianment. The aim was to capture the hype and supply a series of images including static shots of POS,softly directed shots and reportage photographs of customers interacting with the POS to showcase this fantastic in-store experience. Here are just a few candid photographs from Shrek’s visit to Sainsburys Milton Keynes.
