A four day roadshow at key locations around London, showcasing new Hotmail features and getting consumers involved in a host of activities, designed to reinfoce the ‘new busy’ brand message. PR Photography London based involved capturing the spirit of the event whilst also softly directing key images for syndication to national press. My favourite example of this is the image of the bankers at Canary Warf knitting away on the wall. Images were supplied by 10pm on the day of the event via a securwe gallery and these photographs were used both in print and online.
